Most filmmakers dream of scoring a big studio deal, but not Gary Hustwit. The “Helvetica” director applies a “do it yourself” model to the release of his movies.
“Rams,” his recent documentary about German industrial designer Dieter Rams, is Hustwit’s latest venture into self-distribution.
“I don’t want to be paying someone else’s overhead,” said Hustwit. “I can reach our core audience better than anyone else can, and I don’t have to share the profits. A lot of filmmakers have this illusion that if you sign with a distributor they’ll do all the work, and that’s just not the case.”
Instead, Hustwit serves as his own marketer and booker. He rents the theaters that play his films (“Rams,” for instance, screened in 75 cities around the world), and the filmmaker often shows up in person to do a Q&A following a screening.
Read the story at Variety.
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