As part of a larger redesign and streamlining of the digital media company’s website and editorial structure, VICE Media is bringing all of its more than a dozen digital brands under one roof at Vice.com, the company announced last week.
Additionally, the company is rolling out a new proprietary audience metric and is making changes to its blacklist policy for advertisers.
Stand-alone news sites like Broadly, Amuse, Free, Tonic, Waypoint and VICE Sports will be folded into Vice.com. Other sites, like Motherboard, Noisey, Munchies and VICE News, will no longer have stand-alone sites but will be part of dedicated subject verticals on Vice.com that will retain their branding.
Garage and i-D will remain stand-alone sites.
Read the story at Adweek.
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