Netflix returned to the Super Bowl this year, airing a 30-second spot during the game’s third quarter for “Our Planet,” its upcoming nature series.
The streaming service claimed it was the first time a nature documentary series had an ad spot in the Super Bowl.
Netflix touted the series, which will premiere on April 5, as a “a global event that reminds us we’re all on one team.”
The eight-part series, narrated by David Attenborough and from Alastair Fothergill, the creator of “Planet Earth,” will highlight the planet’s wilderness and animal life.
In partnership with the World Wildlife Fund, “Our Planet” was filmed over four years in 50 countries in areas that include South America, Africa, and the Arctic.
Read the story at Adweek.
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