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Social Issues   |   World   |   Environment   |   Politics   |   Health and Science   |   Religion and Spirituality   |   True Crime   |   History    |   Arts and Entertainment   |  Sports   |   Technology   |   Animal Kingdom   |    Money   |   Lifestyle   |   BBC and Foreign   |   Industry

The Atlantic writes that although trends might seem completely random, there are well-documented patterns to what becomes popular.

A 20th century industrial designer, Raymond Loewy, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies.

Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.