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Source:  Adweek

The National Geographic brand has been covering climate change for more than five decades, but it’s only been three years since the National Geographic network, which debuted in 2001, has embraced the topic as a central component of its TV strategy.

“I think the belief at the time was that no one was going to watch that,” said National Geographic Global Networks president Courteney Monroe, who began to change that after she took over the U.S. network in 2014 and added global oversight a year later.

Since then, National Geographic has regularly tackled climate change through a variety of programs, including the 2016 documentary “Before the Flood” (executive produced by Leonardo DiCaprio), 2018 documentary “Paris to Pittsburgh” (about the actions individuals and local communities are taking to combat climate change) and most recently, the Emmy-nominated miniseries “Hostile Planet” (which aired last spring).

Read the story at Adweek.


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