Source: The Hollywood Reporter
Long before the word “influencer” was part of the daily marketing lexicon, Chiara Ferragni was at the forefront, paving the way for building an online persona into a brand and growing her passions into a wildly successful business.
Now she’s putting her life on film to reveal the secret of her success. Ferragni has teamed up with noted director Elisa Amoruso to tell her story. The film was shot in New York, Milan, Paris, and Los Angeles.
Francesco Melzi d’Eril is producing the still untitled film with his company Memo Films, which recently produced Luca Guadagnino’s “Suspiria” and his upcoming documentary on Salvatore Ferragamo.
“My story is of a girl who had a dream and who really believed in it,” Ferragni tells The Hollywood Reporter about the upcoming film.
The documentary will follow Ferragni’s career trajectory from her upbringing in Cremona, Italy, to global fashion mogul, to unveiling a roadmap of her future projects.
The film will be released this fall to commemorate the 10th anniversary of her website.
Read the story at The Hollywood Reporter.
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