Source: Ad Age
To court the millennial market, Canadian automated-investment startup Wealthsimple has rounded up a few young celebrities in a new series of spots helmed by Oscar-winning director and documentary film legend Errol Morris and debuting during tonight’s Golden Globes Awards broadcast.
Two 30-second commercials, one starring actress Aubrey Plaza and another with actor-director Mark Duplass, talking about their money experiences, will kick off the campaign.
It’s the second iteration of Morris’ “Investing for Humans” series which Wealthsimple began in October.
Read the story at Ad Age.
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