Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris, featuring a wide range of regular people chatting about their worries.
There’s even a cameo from Morris himself, and the true gem of the campaign ends up being the four-minute interview he gives to his son Hamilton. (It’s a delightful reversal of one of the old Apple “Switchers” commercials from the early 2000s, in which Errol interviewed Hamilton, who was then only about 15 years old.) Check them out below.
Read the story at Adweek.
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