Apparently, the secret is to think like a toddler.
If you’ve never heard “Baby Shark”, you’ve somehow managed to escape the most infectious song in recent memory.
The “Baby Shark” video, consisting of a simple animation of a family of cute sharks, has over two billion views on YouTube.
“Baby Shark” wasn’t an accidental viral hit. Pinkfong, the Korean educational entertainment brand that created “Baby Shark,” has become a toddler music juggernaut over the past few years.
Part of Pinkfong’s success is their attention to all aspects of what makes a song catch on, including creating dances tailored to the limited motor skills of pre-verbal children.
VICE News visited the Pinkfong headquarters in Seoul, South Korea, to see how baby hits are made.
Read the story at VICE.
Receive the day’s documentary news every morning. Sign up for DocumentaryNews Daily.